TI Cycles of India, part of the USD 2.4 billion Murugappa Group, today announced the launch of their first ‘BSA Go’ COCO -(Company Owned Company Operated)’ store at Hyderabad. As part of their retail expansion plans, TI Cycles of India plans to invest close to Rs.30 crores into this venture and will open around 120 exclusive retail stores across India by 2009, of which 15 would be COCO stores. The first COCO store in Hyderabad located at Somajiguda is spread over an area of 1400 sq.ft. offers a complete range of Hercules, BSA brands of bicycles and fitness equipment products. This first COCO store of ‘BSA Go’ was inaugurated by Mr. V Ravichandran, Managing Director, Coromandel Fertilisers Limited in the presence of Mr. B.K. Singh, Vice President – Sales & Marketing and Mr. Vasant Dewaji Vice President – Product Development, TI Cycles of India.On the inauguration of the Hyderabad store, Mr. B K Singh, Vice President – Sales & Marketing, TI Cycles of India said, “With the opening of the exclusive store in Hyderabad, our consumers from the twin cities of Hyderabad and Secunderabad will benefit significantly. The store will offer a premium buying experience and quality service.”

Speaking on the occasion, Mr. V Ravichandran, Managing Director, Coromandel Feritlizers, and Chief Guest for the event said that, “It gives me immense pleasure to inaugurate the first ever ‘BSA Go’ COCO store. I wish TI Cycles the very best in their endeavour to provide the best possible customer service in a premium retail environment.”

The ‘BSA Go’ COCO stores will be located in leading metros, with a population of over one million targeting the urban youth who are inclined towards fitness, sports and health. TI Cycles venture into retailing of sports goods is a move towards providing an additional option to its consumers in the field of fitness and reinforce the brand promise of “fun, fitness and freedom”. The unique features of the stores include:

Ø The one-stop premium store for all bicycling, fitness equipment, sports and infant products

Ø Advice on right choice of fitness products

Ø Open 7 days a week (9.00 am to 9.00 pm)

The ‘BSA Go’ COCO store is a contemporary outlet and caters to today’s customer’s shopping expectations. It aims to be the preferred shopping destination for bicycles, fitness equipment and infant products in the country by offering an attractive ambience, wide product range and efficient customer service.

For further information, please visit www.ticyclesindia.com

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About TI Cycles of India

TI Cycles of India is a part of Tube Investments of India (TII), a flagship company of the USD 2.4 billion Murugappa Group. TI is the second largest manufacturer of bicycles in India, marketing top brands like Hercules and BSA. The company is a market leader in the value-added segment. At present, TI has exclusive ‘BSA GO’ stores all over the country. Certified with ISO 9001:2000 and ISO 14001, TI Cycles is one of the most quality and customer centric organizations.

About the Murugappa Group

Headquartered in Chennai, the Rs.9582 Crore (USD 2.4 billion) Murugappa Group is India’s leading business conglomerate. Market leaders in diverse areas of business including Engineering, Abrasives, Finance, General Insurance, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals, its 29 limited companies have manufacturing facilities spread across 13 states in India. The organisation fosters an environment of professionalism and has a workforce of over 30,000 employees. The Group which has forged strong joint venture alliances with leading international companies like DBS Bank, Mitsui Sumitomo, Cargill, China Engineering & Expoloration Bureau and Groupe Chimique Tunisien, has consolidated its status as one of the fastest growing diversified business houses in India.