Consolidating its position as a company pioneering in innovation and laying extreme emphasis on technology and customer care, LG Electronics India Private Limited (LGEIL), the leading consumer durable player in the country today put on display for its prospective buyers its state-of-the-art, larger than life sized Plasma TV- 60 inch in Hotel Park Plaza, Ludhiana for coming two weeks. Mr. Deepak Jasrotia, Regional Manager, LGEIL, Mr. H.S.Gogia, Branch Manager, Ludhiana, LGEIL, and Mr. Varun Goel from Navrang Electronics World, Ludhiana were present at the launch ceremony here in Ludhiana.

LG has been rapidly innovating its products for the digital consumer market in recent years, a period marked by repeated technological breakthroughs launching and innovative hi-tech digital products. With the sophisticated luxurious lifestyles back at home, 60 inch Flat Panel Display is a luxurious item for buyers who wish to enjoy in peaceful ambiance away from the cacophonic surroundings.

60 inch plasma hosts special features of 1000cd/m2 brightness, 178 degree wide viewing angle, 3000:1 dynamic contrast ratio 0.001 ms response time, it can keep up with the fastest moving action movies and sporting events. LG Plasma TV comes with the inbuilt technology which reduces the power consumption compared to other competitors when displaying the same picture. When it comes to the sound system part of this state of the art product, it will definitely be liked by the buyers with refined taste as this plasma encompasses SRS Trusurround X.T. system and includes 10W +10W sound output and 2HDMI with HDMI-CEC Simplink.

Talking on the new launch and market growth Mr. Deepak Jasrotia, Regional Manager, Punjab, LGEIL, said “LG has always been proud to bring the full spectrum of digital technology to the growing demand for its loyal customers. The innovation marks the latest technology breakthrough brought by LG and further underlines the brand commitment to offer consumers the ultimate experience.”

Speaking on the occasion Mr. H.S.Gogia, Branch Manager, Ludhiana, LGEIL said, “It is our constant endeavor to provide the best in Flat Panel display to all our customers and exclusive display of the 60 inch Plasma in Hotel Park Plaza for the customers is an interactive step to get connected with people more closely.”

Mr. Varun Goel from Navrang Electronics World while speaking on the occasion highlighted amongst the prevailing trends of electronic products among the buyers, “LG 60 inch plasma has been put on public display for next two weeks where customers will be given the information about the nitty-gritty of the product. Live demonstration of this Hi-end product will attract the attention of the buyers to a great extent. Today in fast paced life, people are obsessed with the possession of luxurious products, no matter how much it costs them. In Ludhiana, trends in electronic products category have taken a sea-through leaps with the tremendous yearn for hi-end products with the beautiful aesthetic looks, and”

In addition to offering great picture quality to the customers, LG has also factored in amazing sound quality and convenient connectivity features for the ultimate home entertainment experience.

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About LG Electronics India Ltd.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 9500 crore in 2007. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Microwave Ovens, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.