Satya Paul, India’s premier design label showcased its collection ‘Kaleidoscope – Inspirations of truth’ at Hotel Galadari during the vogue lifestyle weekend later this May. The event was organized by the Rotary Club of Colombo Regency in association with Sri Lanka Tourism Promotion Bureau. Amongst a few known faces on the ramp were Femina Miss India World 2008 ‘Parvathy Omanakuttam’, Femina Miss India Earth 2008 ‘Tania Vyas’ and Miss Sri Lankas from 2007 and 2008. Bollywood Actor ‘Neha Dhupia’ was the show stopper for Satya Paul.

Kaleidoscope is a fusion compilation of four different stories from the Satya Paul studio and is a tribute to nature and art. It includes two collections inspired by nature that emphasize the need to conserve trees and wildlife. These collections include innovative prints and embellished saris highlighted with Swarovski crystals. These collections incorporate a bold and imaginative use of trees and animal motifs. Puneet Nanda of Satya Paul has used a multitude of vibrant hues such as turquoise, deep purple, flaming scarlet, orange, emerald green and bright blues to capture the essence of nature.

In addition to this, two art inspired collections complete the Kaleidoscope collection. Inspired by the works of ace artists of the 20th Century – Pablo Picasso and Rene Magritte, these art inspired collections convert the masterpieces of these artists into a range of wearable art, using saris and garments as its canvas. While Magritte’s collection is an extension of surrealism – his favored form of art, Picasso’s collection showcases garments inspired from his cubist style and paintings like the Girl before the mirror among others.

Talking about the collection, Puneet Nanda said, “ ‘Kaleidoscope’ presents the best of our designs and craftsmanship, showcased in a format that features four different, though correlated stories. Through this collection we want to highlight our strong focus on conserving the environment. The collections in the Kaleidoscope series are very contemporary and stylish and I hope these are appreciated”.

Satya Paul’s Kaleidoscope – Inspirations from truth is available at Aashkii in Colombo and all Satya Paul boutique stores in India and can also be purchased online at www.shop.satyapaul.com.

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About Satya Paul:

The Satya Paul Design Studio was started in 1985, at a time when the Indian Fashion Industry was still at a nascent stage; it immediately established itself with the originality and quality of its printed fabrics and garments. Satya Paul has swiftly grown into one of the few professionally run designer brands that effectively competes with other high-end international fashion brands. In response to the individualistic needs of the global consumer, the Satya Paul product line comprises of saris, bridal wear, fusion and western clothing consisting of scarves, bags, accessories and fabrics that are an answer to the global woman’s sartorial needs. These exclusive designs are retailed through Satya Paul salons and boutique stores across India and abroad.

About Genesis Colors Pvt. Ltd.

Genesis Colors Pvt. Ltd. (GCPL) is the holding company of premier fashion labels - SATYA PAUL, DEEPIKA GEHANI, SHOBHAA DE and BWITCH! – India’s first designer lingerie brand. Along with promoting these designer labels, GCPL has also ventured into multi brand retailing with its luxury retail chain – Samsaara. Established in 2001, GCPL has traversed borders and created new terrains in the ‘Business of Fashion’ under the able leadership of Managing Director Mr. Sanjay Kapoor. GCPL is the first company in the sector to have obtained private equity, hence is not only the trendsetter but also a torchbearer for the Indian fashion industry.

GCPL is modeled on the lines of international fashion conglomerates, a move that has paid rich dividends since the company now not only owns several Indian brands but is also generating interest among international brands for partnerships. GCPL is currently on a brand acquisition spree and is looking at introducing established luxury brands in the booming Indian high-end retail segment. It has effectively used multi brand stores and stand-alone boutiques to reach out to its discerning customer base both in India, as well as abroad. The labels that GCPL has acquired again reiterate the company’s strategy to reach out to audiences across age and demographics.

Genesis Colors Pvt. Ltd., has entered into a joint venture with Sports Station India Pvt. Ltd. (SSIPL), a leading player in the retail Industry, currently marketing brands like Nike, Levis, Dockers amongst others, to form ‘Genesis Luxury Pvt. Ltd’, which will market and distribute international luxury labels within the country.

Genesis Luxury has brought international luxury brands such as Aigner and Canali and is bringing into India many more brands such as Kenzo, Paul Smith and Just Cavali in the financial year 2008-09. Genesis Luxury Pvt. Ltd. plans to open 50 to 70 luxury retail stores for its brands across the country in the next 3-4 years.

GCPL ensures that all its brands enjoy the widest reach possible through a synchronized pan India and international distribution network and also undertakes marketing initiatives for its brands. Key members of the GCPL team include, Sanjay Kapoor (Finance & Marketing), Jyoti Narula (Operations & Logistics), Puneet Nanda (Design) and Nalini Gupta (Merchandising & Retail).