Dabur India Limited, India’s leading natural healthcare company, today announced the winner of its highly successful mega model hunt in Uttar Pradesh at a glittering finale conducted in Lucknow today. Christened ‘Dabur Gulabari Miss Fresh Face of UP 2008’, this beauty pageant was held to find the fresh new face of Uttar Pradesh that embodies the values of Dabur Gulabari, which are ‘soft, fresh and rose-like glowing skin’.

The winner of the contest took home a one-year modeling contract with Dabur Gulabari besides many other prizes. The winner would also get a chance to be featured on the cover page of a leading women’s magazine. The 1st & 2nd runners up were given cash prizes.

Dabur Gulabari Miss Fresh Face of UP:

§ Over 3000 entries received from 50 colleges

§ Finale had performances by Indian Idol finalist Amit Tandon

§ 4-day grooming sessions also organized for the finalist

§ Extensive training modules, covering topics like nutrition tips, make-up/beauty tips, camera presence / diction, fitness, ramp walk, choreography etc. were undertaken by experts.

§ Ramp walk and choreography was taught by renowned choreographer, Mr. Basant Rai.

“We are thrilled with the response the contest got. The winner embodies the qualities of Dabur Gulabari and we are delighted to have her represent the brand to the audience. Dabur Gulabari has always been associated with beauty and is the only personal care brand in India offering the goodness of rose for soft and fresh skin and through this consumer connect initiative, we took our association with beauty a step further,” said Minoo Phakey, DGM, Dabur India Ltd.

Dabur received over 3000 entries from all across UP. Out of this 300 girls were shortlisted to attend auditions held across 6 cities of UP. The 15 finalists were selected after many rounds of elimination and selection held in 6 cities of UP which included Lucknow, Ghaziabad, Varanasi, Kanpur, etc. The finale had 3 rounds –Introduction Round, Ethnic Wear Round and Question Round, judged by renowned beauticians, skin care experts and media personalities where the beauties competed with each other for the prestigious title

The contest was judged by an impressive panel of judges including - famous model & the owner of model training institute Ms. Meher Bhasin, Bollywood producer Atul Pandey, famous socialite Ms. Kum Kum Roy Choudhary, Mr. Satyam Sahay, Grasim Mr. India 1st runner up and Mr. Adarsh Sharma, Senior GM, Dabur. The crowd supported the girls throughout the contest with their continuous cheering for their favorite contestant. Indian Idol finalist Amit Tandon had the crowd swinging to hit music.

“This initiative was also a unique way of spreading awareness among the beauty conscious women of Uttar Pradesh, especially the young college-going girls. Hence we had also organized 4-day long grooming session for the finalists in Lucknow to educate them on various aspects of personal care & grooming. These sessions were conducted by known experts,” Minoo Phakey said.

Offering the promise of ‘fresh, soft and rose-like glowing skin’, the Dabur Gulabari skincare range helps maintain moisture balance without leaving it oily. Besides protecting the skin from damaging elements of today’s environment and keeping it soft, the natural rose extracts in the product also help remove dryness and dullness, giving the skin a rose-like radiance. No other brand today owns the Rose proposition, offering Dabur Gulabari the first mover advantage in this segment.

Dabur has introduced a range of skin care products under the Gulabari brand, all offering the natural goodness of rose extracts. The Dabur Gulabari portfolio now includes Dabur Gulabari Gulab Jal, Moisturising Cold Cream, Moisturising Lotion and a Premium Face Freshener Spray. Being a natural product, the Gulabari skincare range contains Ruh Gulab (Rose oil) and a dash of Gulabari rose water for the right moisture balance & that non–oily look. Rose oil has, for long, been known for its therapeutic properties in curing dry, sensitive and aging skins. Rose oil enlivens inner beauty, helping the skin to radiate inner glow.

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About Dabur India

Dabur India Limited is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 120 years, Dabur today is India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Anmol for affordable personal care business.

For further information contact Sucharita Das@ 9899128886