BIG 92.7 FM in continuation to celebrating “Tamizhanin Perumai” is all set to enthral its listeners with a fully packed on-air and on-ground content on Superstar Rajinikant’s latest Movie “Kuselan”. Apart from enjoying Kuselan’s songs on-air, listeners of BIG 92.7 FM will now be able to catch interviews of the movie crew and take part in various on-air and on-ground contest based on Superstar and the movie.

Starting 2nd June 2008 BIG 92.7 FM’s BIG Vanakkam show hosted by RJ BIG Dheena will feature trivia about the movie along with featuring the movie crew on-air. There will also be on-air contests around Kuselan’s songs and Superstar’s punch dialogue.

In terms of on-ground, there will be a signature campaign and BIG 92.7 FM’s BIG bus will go across to various places to take signature from Superstar’s fans who would want to wish him all the best for his movie. Superstars cut-out will also be taken across and his fans will be given a chance take pics along with the cut-out. BIG 92.7 FM also plans to conduct Kuselan look alike contest. So tune into BIG 92.7 FM to know more about the contest and the activities.

Speaking about the initiative Mr. P.B Ramaswamy, Cluster Director, BIG 92.7 FM TamilNadu said “vibe of the city currently is Kuselan and we at BIG 92.7 FM would like to bring to our listeners all the trivia possible and make our on-air and on-ground offering highly interactive and interesting for the listeners. This is just another Life Kondadalam offering from BIG 92.7 FM”

BIG 92.7 FM – Kekkalam Pesalam Life Kondadalam

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BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company is on its way to taking Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities .In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches have taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.