BIG 92.7 FM, has come up triumphs in the Radio Audience Measurement (RAM) findings, with overwhelming leadership of time spent listening and listener preference amongst the young affluent adult segment of radio listeners in Kolkata.

STATION

WK 23

WK 24

WK 25

WK 26

WK 27

Big FM Kolkata

2.5

3.1

3.7

3.7

3.2

Radio Mirchi Kolkata

2.1

1.9

2

2.1

2.1

Friends FM Kolkata

1.9

2

2.1

2

1.5

Red FM Kolkata

1.4

1.3

1.2

1.1

1.1

Fever FM Kolkata

1.2

0.8

0.8

0.8

0.7

Amaar FM Kolkata

0.7

0.6

0.7

0.6

0.6

Meow FM Kolkata

0.9

0.9

0.6

0.5

0.5

Power FM Kolkata

0.1

0.2

0.2

0.1

0.2

This is the first RAM data for Kolkata and it reveals that BIG 92.7 FM gets highest TARP / Time spent listening in the crucial segment of young affluent adult listeners in the SEC AB, 20 -34 classification for five consecutive weeks, thereby making it the preferred radio vehicle for marketers who need to directly reach the decision making segment of their target consumers.

Leadership in this segment strongly indicates the unique and differentiated entertainment offered by BIG 92.7 FM to the informed, educated and discerning listener segment, and thereby makes BIG 92.7 FM a delightful prospect for marketers to include it in their communication plans for an even wider range of products and services.

The RAM data has come at a time when the industry needs it the most, with the growth of the category and nationwide reach of the radio industry reaching new heights. Its format of timely and continuous information data provision will prove a strong tool for advertisers to plan their budgets and help broadcasters sharpen content and sales strategy.

Speaking on the occasion, Ms. Ramita Chaudhuri, Station Head-Kolkata, BIG 92.7 FM, said, “We are very excited with the numbers. The recently refreshed programming content and Mojar Adda station positioning has helped us stand out in the cluttered environment, delivering entertainment which is best in class and relevant to our listeners in Kolkata and offering a superior communication platform for our advertisers and the marketing community.”

- End -

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company is on its way to taking Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities .In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches have taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.