BIG 92.7 FM Chandigarh, has once again emerged at the numero uno position in the Indica Research Consumer Insights findings with overwhelming leadership of Listenership, Highest Retention, Top of Mind Brand Recall across age groups amongst both males and females. With the growth of the category and nationwide reach of the radio industry reaching new heights, Indica’s format of timely and continuous information data provision will prove a strong tool for advertisers to plan their budgets and help broadcasters sharpen content and sales strategy.

Survey Highlights

• BIG 92.7 FM is No. 1 in Yesterday Listnership and Retention rate.
• Yesterday listnership is the highest across all SECs.
• ‘Puppy Khuppy’ is the highest recalled interstitial and very highly associated with BIG FM.
• 9 Baje ki setting Jock “Meenakshi” of BIG FM is the highest recalled RJ followed by RJ “Pankaj” and “Anubhav”.
• Out of top 5 recalled RJs, 2 are from BIG FM.

Since its launch, the Station has created a new meaning to the word ‘entertainment’ in the city and has been instrumental in bridging the social gap and creating awareness among the people of the Chandigarh. Besides providing entertainment through music, BIG FM has also ingeniously entertained the populace of Chandigarh by organizing RJ Marathon with RJ Pankaj and Anubhav, singing competition Koyel Punjab Di, Soney ki Baarish and occasion specific events like Vijay Diwas on Kargil Victory Day, Ice Cream Day, Rain Dance Party on Holi, BIG CITY KITTY to celebrate Women’s Day, organizing meet and greets for Listeners and Jocks. BIG FM, Chandigarh has also enthusiastically celebrated Diwali, Holi, Janmashtami, Navratri and New Year along with its listeners. The recent feat of 105 hours marathon achieved by Pankaj and Anubhav. And the city is very well responding to the on-going ‘Sony Ericsson BIG Loud and Famous’ fresher hunt event which BIG FM is organizing at various college campuses in the city.

Speaking on the occasion, Siddharth Bhardwaj, Regional Director, North – I, BIG 92.7 FM, said, “The Indica Research is a reflection of the service commitment, execution excellence and innovation that the station team delivers on air and on ground. We always try to be a true reflection of the ‘vibe of the city’ and will continue to play the role of a platform for self expression for the people of Chandigarh. BIG 92.7 FM Chandigarh continues to offer a superior communication platform for our advertisers and the marketing community and would strive to strengthen the offering in the coming years. Suno Sunao, Life Banao!”

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About BIG FM

BIG 92.7 FM is part of Adlabs Films. Ltd. The Station is poised to create history with it’s pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company plans to take FM radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment. The Station promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. In addition to the utilities, the Station has a stunning array of RJ’s who will be the voice and personality of the channel. The RJ’s have been selected after a careful and selective nationwide hunt. With an investment of Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the proposed network will be the largest ever. BIG 92.7 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability, hot swappable power supply and power amplifier with controller card redundancy. BIG 92.7 FM is the next BIG thing on Radio. Big is beautiful! BIG is better! And now its here!! BIG 92.7 FM. Suno. Sunao. Life Banao. For further information, log onto www.big927fm.com or sms to 5454