BIG 92.7 FM, has another feather to its cap with the latest Radio Audience Measurement (RAM) findings. BIG FM Mumbai station has clearly proved to be the No. 1 choice of listeners, in the city of Mumbai, with the highest Market Share, TSL (Time Spent Listening) and TARP (Target Audience Rating Points) according to the latest RAM findings for Week 40. Within just two years of launch, BIG FM living true to its name, has made a BIG impact in the radio industry!

Mumbai

Radio Station

Share %

TSL (Hr:Min)

TARP %

BIG 92.7 FM

18

5.05

1.7

Red 93.5 FM

17.8

4.16

1.7

Radio City 91.1 FM

15.8

4.29

1.5

Radio Mirchi 98.3 FM

12.9

3.36

1.2

Radio One 94.3 FM

8.7

2.44

0.8

Fever 104 FM

5.6

3.48

0.5

* Week 40, 2008

For the first time since its launch in Mumbai, BIG FM has attained the No 1 position in the city with a total market share of 18% and highest TSL of 5.05 hours per week as per the latest RAM data (week 28 Sept – 4 Oct, 12+ Sec ABC). The data available also shows that BIG FM has witnessed highest growth in TSL and Cumes during this period.

Over the past two years BIG 92.7 FM has successfully repositioned itself as a station which impacts the lives of its listeners and has successfully initiated ground breaking events like Chipak Ke Jeeto (endurance challenge to win a Hyundai i10), Sing with Sonu Contest & Concert (Winner gets to sing on stage with Sonu Niigaam), Wagon R Smart Challenge (Smartest person wins a Maruti Wagon R Duo) and many more. Along with these major events, the station has been closely associated with local events and festivals like Ganesh Chaturthi & Navratri creating innovative platforms to interact and connect with the listeners.

RAM, a joint venture between market research firm IMRD international and Neilson Media Research is currently operational in Delhi, Mumbai, Bangalore and Kolkata. With the emergence of new stations and categories and the radio industry reaching new heights, it has become a challenge for advertisers to understand this form of media. RAM with its format of timely and continuous information of data has proved as a strong tool for advertisers to plan their budgets and helped broadcasters sharpen their content and sales strategy.

Speaking on the occasion, Mr. Nirupam Sonu, Vice-President- Programming, BIG 92.7 FM, said, “We are delighted to have reached the hearts and minds of Mumbaikar’s who have made us the most popular FM station in the city. It re-affirms our positioning and content strategy which helped us stand out in this cluttered environment. Our ground breaking events and great interactive on-air content especially during Ganesh Chaturthi and Navratri has given us the edge among our competitors”.

Media contacts For any information please contact: Nitin Tanksale, Corporate communications, BIG 92.7 FM: 9989501909. Visit us at www.big927fm.com

- End -

About BIG FM

BIG 92.7 FM is part of Adlabs Films. Ltd. The Station is poised to create history with it’s pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company plans to take FM radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment. The Station promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. In addition to the utilities, the Station has a stunning array of RJ’s who will be the voice and personality of the channel. The RJ’s have been selected after a careful and selective nationwide hunt. With an investment of Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the proposed network will be the largest ever. BIG 92.7 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability, hot swappable power supply and power amplifier with controller card redundancy. BIG 92.7 FM is the next BIG thing on Radio. Big is beautiful! BIG is better! And now its here!! BIG 92.7 FM. Suno. Sunao. Life Banao. For further information, log onto www.big927fm.com or sms to 5454